Check Point: CPX 2024 VR experience
For Check Point's CPX 2024 conference, we built and operated an interactive VR experience in Bangkok, Vienna and Las Vegas. The project took four weeks from concept to launch.
The brief was to explain cybersecurity concepts through a short experience that could run reliably at busy conference venues. Our work covered design, development, shipping, setup and operation at all three locations.
The experience
Players are cybersecurity contractors investigating a research station orbiting Mars after it has fallen silent. An onboard AI guides them through an escape-room adventure with puzzles, voice interaction, timed decisions and clues in the environment.
The story covers AI trust and safety, insider threats, malware, encryption, compromised systems and incident investigation under pressure. Players receive scores for accuracy, speed and completeness, with results on a live leaderboard. They can submit their email address to receive their score, allowing Check Point to collect leads through the experience.
Design and delivery
We wrote the narrative around Check Point's cybersecurity messaging and built the gameplay, including dialogue with the AI, puzzles, short combat sequences and timed events. Spatial audio and environmental cues helped players navigate the story.
The event version was designed for quick onboarding and a steady flow of attendees. Our team handled on-site setup and support in each city, including logistics, calibration, troubleshooting and staff handover.
The experience ran throughout the conference days for thousands of attendees, across different venues and hardware setups.
