GSK: Boostrix interactive 360° experience
VRG produced an interactive 360° experience for GSK's Boostrix project, combining filmed scenes with medical CGI. The production brought live-action settings and animated sequences into a single immersive presentation.
Filming and animation
The work included storyboard development, coordination of filmed scenes and integration of stereoscopic 360° animation. Animation collaborator AfterVis supplied sequences covering the clinic, family, mother and baby, bloodstream and wider introductory scenes. Voiceover revisions accompanied the video production.
The image above is a flat view taken from the original 360° video. It shows part of a scene that viewers could explore within the surrounding spherical image.
Interactive delivery
Work spanned 2020–2022. In March 2022, VRG supplied GSK with an interactive version for review, recommending a local download for playback. This page uses that later review milestone as its project date.
The project demonstrates the production and integration of live-action 360° footage, CGI and an interactive presentation. It makes no claim about clinical outcomes or audience reach.
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